Totally fed up with bad customer service, throwing things together and always being in a rush. 22 year old Sarah new she couldn’t work for anyone else. So she set up her own floral design business, Sarah Harper Floral Design, and five years later has just gone through a beautiful re-brand by Becky Lord Design.
Sarah works with wedding photographers through her job but wanted imagery with gravitas and meaning. That’s when Sarah got in touch with me. She, like many of you, has followed my work for a while and loves my light & bright photography. We also share a passion for peonies and the countryside! So much so that Sarah’s whole re-brand was planned specifically for peony season!
Sarah’s work is absolutely beautiful. We wanted to show her exquisite attention to detail and the quality of not just her creations, but also the flowers she uses. So there were lot’s of close ups of flowers and also pull backs to show all the high quality flowers Sarah has to choose from!
Sarah’s brand words are sophisticated, luxurious, romantic and elegant. She’s definitely got that going on in bucketfuls! Props also help to tell her story and are what I call client magnets. So Sarah’s ideal client is the kind of girl who has these books on her shelf and instantly feels a connection to a like-minded soul when she sees them.
99% of my clients coming to me for brand photography are scared of having their photo taken! They know they need photos but they dread having the camera in their face. Sarah was the same but I told her by the time we started shooting we would have chatted loads and broken the ice. I also just get my clients to do their thing whilst chatting to them about what drives them, so they soon forget I am even taking photos! I just interrupt occasionally with some direction to make what they are doing naturally look even better on the camera.
This is my job and I’ve created a job I love, so shoots with me are always fun and free of any stress! Sarah’s gorgeous puppy, Alfie added to the fun factor! He was so well behaved!
It’s important to know what you are actually going to use your photos for beyond your website. Think about times when you wish you had a certain image for social media for example. A big part of Sarah’s work is wedding flowers, so that’s a lot of people getting engaged. Sarah wanted an image of her engagement ring that she could use on social media to congratulate newly engaged brides. It also connects her to them as Sarah is going through the same process they are and knows exactly how they feel.
It’s also a great shot showcasing the quality of Sarah’s work, her attention to detail and the high end flowers she uses. Multiple use shots are seriously powerful for your business. You can crop them in various ways for different uses so it doesn’t look like you are using the same shot over and over.
This is something I go through with my Ignite clients. We sit down and go through how you can use your photos for maximum impact. Knowing what you are trying to achieve helps me help you to use your images strategically.
You want your clients to connect with you over more than your business alone. It’s great to show what else you are passionate about. In Sarah’s case her horses and being able to ride them in the beautiful Oxfordshire countryside and her gorgeous cockapoo puppy Alfie! He almost stole the show during our shoot!
Sarah is also increasingly asked to create floral garlands for horses and dogs these days so she wanted to show her love for her animals too.
Sarah’s clients value her and how it is Sarah they deal with throughout the process from initial meeting through to hand delivering the flowers on their special day.
“We build a connection which is full of trust and respect, they respect my ability & professionalism whilst always being approachable and and on hand to offer support.”
Showing Sarah as having fun with her animals shows her approachable side! Showing Sarah’s beautifully designed new studio shows her professionalism and attention to detail and helps her client’s picture themselves there planning their wedding!
Sarah designed her beautiful light filled studio, it’s such a gorgeous space to work in. I am even more determined to have my own studio now!
The day of the shoot was very wet and dark and generally dismal. Overcast is good as there are less shadows and contrast to deal with, but this was particularly dark. But as you can see I worked my magic and you can’t tell how dismal it was outside in these images luckily!
If you are looking for beautiful & meaningful photos to tell your brand story and capture the hearts of your ideal clients drop me an email and say hi! I’ll then send you my Enlighten Me guide with all the details you need to know about working together!