If you own a glamping site and would like photos to make it look irresistible to your customers, here are five ways you can showcase it.
- Tell the story - Don't just show the basics. Help them picture their whole stay with you. Capture the magic! Show the little details and the surrounding areas. These things matter to people and could sway them to book your property over another with 3 or 4 bad pictures.
- Prop it up - Add any props in that will help you tell your story. Lay the table ready for a romantic meal for two. Add seasonal flowers in a jar. Light candles. Showcase the al fresco dining opportunities.
- Remove any distractions - There might be something that fulfils a need but doesn't necessarily look good on camera. Move it! Rearrange things so that it works in the shot and helps weave the storyline. If there is something unintentional/uninteresting that draws your eye in the image, move it/cover it. Think about where you want the eye to go first in the image and make sure there are no other major distractions.
- Showcase your USPs - Really play up what makes you different from other similar glamping sites. Can you swim in the river? Show somebody swimming in the river! You have a solar powered open shower? Hint at somebody being in the shower! Do you go the extra mile for your customers? Tell them!
- Timing - Think about the best time of day to shoot it. Does it get the morning sun on the veranda? Does it have the most spectacular sunsets? Does it have different attractive features depending on the season? If possible add to your catalogue of shots with images from different times of day/seasons. Seasonal shots are fab if you want to be booked out all year round. You then need to tell a different story, one of being wrapped up together, all snug with the Autumn colours all around you and the fire on.
Always think about how you want your customers to feel and the story you are going to tell in order to achieve that. What is your brand all about? What are your ideal customers drawn to? Think about these things and make sure you get images to capture the essence of what you stand for and why they should book with you.
It is also a good idea to shoot more than you think you need. You always need a never ending supply of images for social media. You can get more quirky with these, like the shot of feet in the shower etc!
These images were shot on location at Shepherd Hut Holidays, Blackgrounds Farm, Chipping Warden and at the Cotswold Lavender Farm, Snowshill. Pauline and Doug have three other shepherd's huts on their idyllic Oxfordshire farm, where they train winning racehorses throughout the winter. I discovered them on GoGlamping.